Firefox approached Ben&Julia directly to create a campaign specifically formed with their creative voice in mind, which produced a natural and synergetic collaboration. Tasked with crafting a campaign that was playful and human while also expressing the brand’s strong position on privacy and care for their customers, Ben&Julia created five fun and creative films.
Keeping the production of the campaign streamlined to their studio with everything built shot and edited in one place, Ben&Julia were able to keep their approach to the brief very free and agile. Creating a campaign that was required to be rolled out across multiple formats and platforms, the films are a pure example of the dynamic way Ben&Julia love to work.
Ben&Julia approached the design of this campaign with their classic sense of humour and fun, combining their storytelling skills with their tactile hand-build props and effects.
The overall aim for the design was to create a unique world for each film, but a cohesive rhythm and personality throughout the campaign.