Unusual Parents, Usual Parenting

An animated TVC with Wieden+Kennedy Portland for Fisher Price

Commissioned by Wieden + Kennedy Portland, Eva Cremers designed and directed three animated TV spots for Fisher Price baby products. In her signature playful character style, Eva was tasked with creating extraordinary parental characters, to highlight that no matter how oddly exceptional you are, when a kid comes into your life, there’s no doubt you’re going to need some help. Each 3 spots in the campaign show however uniquely skilled you already are as a parent, there’s a benefit to Fisher Price products. Produced and Directed by JELLY with animation by Polder.