Florida Lottery 'Monopoly' & 'Paper Plane'
Roof Studio collaborated with the Florida Lottery to create two fully 3D-animated commercials. Charming characters find money raining down, and a ticket paper plane takes us on a journey through community.
Roof Studio collaborated with the Florida Lottery to create two fully 3D-animated commercials. Charming characters find money raining down, and a ticket paper plane takes us on a journey through community.
The Monopoly Secret Vault Scratch-Offs campaign captures the excitement of playing the lottery with a thrilling downpour of Monopoly money!
The team focused on making the characters instantly charismatic, carefully considering details like age—something they don’t often get to explore in 3D animation. They also crafted a grand opening scene with summer skies and lush greenery to set the tone in Florida, evoking a sense of optimism.
Making of: