Jetblue Boston

A sporty take on travel for the US airline

Pâté crafted a series of witty sports-themed illustrations for airline Jetblue and Adam&EveNYC with Snyder. The OOH billboard campaign can be seen around the Boston area in homage to Jetblue's history with the city, as well as referencing its sponsorship of many of the cities major sports teams.

Pâté's superpower of cleverly illustrating concepts can be seen in the dual-meaning images, highlighting Jetblue's services in the form of sports motifs, a basketball becomes a spinning globe, hockey sticks become the leaves of a tropical palm tree. All the designs work towards the goal of reaffirming Jetblue as a family-focused personality-driven airline.