Jimmy John's

Loyalty badges for the US sandwich chain

Justin designed 16 badges for US sandwich chain Jimmy Johns & their in-app rewards system. Created with Anomaly LA & creative direction by Graphic Fury, The goal for each badge is to be a fun, visual representation of the reward that customers will unlock in the app.

Justin crafted each badge in his signature graphic style, as well as simplifying the current badge system to allow the illustrations to take centre stage. Justin’s vibrant graffiti-like style lent itself perfectly to the brief, bringing personality and humour to the assets.