KFC 'Bucketverse'

A bold approach, a global perspective, and an iconic motif to “banish the bland and turn up the finger lickin’“ Boomranng and Eva craft illustrations for KFC.

Brief

As part of a global rebrand by JKR centred on the iconic KFC bucket, Boomranng and Eva were approached to create designs for the ‘Bucketverse’, representing their home countries and illustration styles.

With a goal to reflect KFC’s international presence as well as being creatively exciting and bold, Eva and Boomranng brought their signature attitude and fresh perspectives to the campaign. Working alongside three other global artists, each design took inspiration from their heritage and was a large-scale collaborative interpretation of the brand values.

Design

Treating the silhouette of the bucket as a portal to the KFC world, Eva and Boomranng filled the space with their recognisable design languages, following the brand’s colour palette to create expansive and engaging creative.

Eva

Eva’s 3D illustration is filled with her trademark playfulness and exaggerated eyes bursting through the dynamic design. A master at infusing brand worlds with her signature style, while remaining faithful to the core campaign values, Eva is no stranger to seeing her work spread joy across the globe.

‘I am so excited to be a part of this big rebrand. I love the fact that JKR & KFC decided to work with multiple artists, I truly feel it brings the brand to life even more. They briefed me with the idea of turning the iconic bucket into a character and adding a lot of playful elements and ingredients to add some energy to it. I think the final result is finger licking’ good!’

Boomranng

Boomranng brought to the project their passion for bold and vibrant creative that takes on a life beyond its campaign, crafting a design that is unmistakably them. When approaching this campaign Boomranng used their skills in dynamic and exuberant character design to expertly bring to life the KFC rebrand.

“It was a real treat working with JKR on the KFC global rebrand! It’s always great to see clients trust artists with their own creative expression for a project. it gives the whole thing so much life and personality. You can really feel the different voices from around the world in it.”