OK Cupid

Fluid transitions to fall in love with.

Approached directly by dating company OK Cupid, Savants crafted a mesmerising animation that sweeps you up in the feelings of falling in love. Blending characterful scenes of classic dating settings with fluid transitions, Savants tell a dating success story that embodies all the human elements, with sophisticated character design and animation.

Using their considered approach to character and environment design, Savants illustrate, in the OK Cupid brand colours, the possibilities that unfold from a match on the app. Basing their designs on line drawings, the characters are fluid and expressive, sweeping you through the story and keeping the focus on the feelings at the centre.