Tasked with bringing to life a campaign's busy headquarters for USPS ahead of the US Elections, Savants crafted a film which takes the viewer on a journey behind the scenes. Designed to illustrate USPS' direct mail service, the film focuses on three distinct characters that are unified by one goal - ensuring their message reaches voters.
Savant's light-hearted approach to the creative brief shines through in the vibrant and human character design, which works in harmony with the comedic voice over.
A 2D animated film, Savants emphasised expression and characterful movement within the film to allow the audience to connect with the three central characters - The Multitasker, The Extreme Planner, and The Over-Communicator.
The beating heart of the operation, Savants designed her to be a dynamic character exuding control amidst the chaos, with multiple arms, hands and phones for every task.
With a backup plan for the backup plan, the extreme planner was designed to think of every possible outcome!
Not afraid of over-kill, the over-communicator is obsessed with being in contact with people, reaching out through even the most unconventional methods.
Credits
Agency : Weber Shandwick
Storyboards: Marco Galmacci, Rocco Pezzella, Francesco Castellani
Character Design: Franco Vecchi
Art Direction & Illustration: Franco Vecchi, Francesco Castellani, Rocco Pezzella, Marco Galmacci
Creative Producer: Donat Aron Ertsey
Head of 2D Animation: Gabor Filkor
Head of Character Animation: Adam Wator
2D Animation: Timea Horvath, Adam Wator, Attila Fekete, Benjamin Kalaszi, David Lizom
Composite: Gabor Filkor, Attila FeketeScore: Aaron Peterson
Voice Over Artist: Jon Armond
Sound Design & Mix: Aaron Peterson
Production : Not To Scale
Executive Producer: Eve Ehrich
Producer: Rebecca Cedeño