Alison Carmichael

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Alison is a London-based hand lettering artist, known for her hugely versatile range in lettering styles. Her unique approach puts craft and sentiment front and centre of every execution, using organic techniques and materials to arouse emotions and reveal unique stories.

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The Monster Who Came to Tea

byAlison Carmichael
Expressive lettering for the powerful Women's Aid campaign.
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Uniquely Thorntons

byAlison Carmichael
Elegant and luxurious lettering crafted from real chocolate.
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Roxie Brand Mark

Zero fox given

byAlison Carmichael
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Whole Earth Drizzler

Delicious peanut butter lettering!

byAlison Carmichael
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Sloggi – Zero Feel

Hand lettering for Sloggi's campaign 'Zero Feel' with MullenLowe London

byAlison Carmichael
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Age UK Christmas Campaign

byAlison Carmichael
Bringing the lives of the elderly to the surface through bespoke typography.
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Boots ‘Beautiful You’

byAlison Carmichael
Alison Carmichael crafts a bespoke handwritten logo for Boots 'Beautiful You'.
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Bloomingdales

Bloomingdales Holiday manifesto, 'Get Naughty, Give Nice'

byAlison Carmichael