Adventures through miniature worlds with ROOF.

Conoco, an American gas company approached ROOF to create a series of films for their new campaign ‘Choose Go’. Each film features an exciting journey of a ‘Goer’ exploring their world packed with colour. ROOF used their unique animation sensibilities to create unexpected movements and elevate the backgrounds to support the narratives.

The characters and their environments were imbued with mechanical actions so the audience feels fully immersed in their journeys, travelling along with them. Using their intricate attention to detail, ROOF envisioned the cars as being extensions of the characters themselves, keeping them central in the frame inspired by the design of video game characters.