BrandOpus approached Alison with a brief to redesign the logo for Mr Kipling. The new updated logo for the iconic brand features a stylised version of what Alison believed Mr Kipling’s signature might be like, if he were a real person.
In 2018 Studio Robot Food redesigned Mr Kipling’s branding and packaging, taking inspiration from European patisseries. Alison’s brandmark was refreshed, and is now a flat, black colour, printed directly on the coloured background, rather than on a light-coloured label as in previous designs.