![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fnsgh2r6b%2Fproduction%2F65bd01d5cbf8714d1f71bd14686eb0948b8d4dff-3212x1550.jpg&w=3840&q=90)
BrandOpus approached Alison with a brief to redesign the logo for Mr Kipling. The new updated logo for the iconic brand features a stylised version of what Alison believed Mr Kipling’s signature might be like, if he were a real person.
In 2018 Studio Robot Food redesigned Mr Kipling’s branding and packaging, taking inspiration from European patisseries. Alison’s brandmark was refreshed, and is now a flat, black colour, printed directly on the coloured background, rather than on a light-coloured label as in previous designs.
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fnsgh2r6b%2Fproduction%2Fba84bcfa2f7829a04e4a6c9721a81831a21a2489-3520x2002.jpg&w=3840&q=90)
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fnsgh2r6b%2Fproduction%2F1fc48d3deff3f6f7153d95f70a81a6e19e1f156a-2986x1848.jpg&w=3840&q=90)
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fnsgh2r6b%2Fproduction%2F98a1f604bec35bd877ba054056687f6bd6edc1ba-4488x1994.jpg&w=3840&q=90)
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fnsgh2r6b%2Fproduction%2F852ad7111923f622cd1ec7d5c7c623edc7cdbd6b-2632x1232.jpg&w=3840&q=90)
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fnsgh2r6b%2Fproduction%2F741ce6951b8a32a5fed31a0ccaf8290294a7f3ee-3196x1090.jpg&w=3840&q=90)
Explore the Roster![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fnsgh2r6b%2Fproduction%2Fc06bc9d6f49b5df7093203804e6b9d4eb17c2136-1536x1536.jpg&w=3840&q=90)
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fnsgh2r6b%2Fproduction%2Fcd48aeb6221d3d64db2e4f9bccb63b96057d4baf-1080x1080.jpg&w=3840&q=90)
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fnsgh2r6b%2Fproduction%2F871e31bed0ae2df9ef6be1d676d8105af3f54eed-1000x1500.jpg&w=3840&q=90)
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fnsgh2r6b%2Fproduction%2Fc06bc9d6f49b5df7093203804e6b9d4eb17c2136-1536x1536.jpg&w=3840&q=90)
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fnsgh2r6b%2Fproduction%2Fcd48aeb6221d3d64db2e4f9bccb63b96057d4baf-1080x1080.jpg&w=3840&q=90)
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fnsgh2r6b%2Fproduction%2F871e31bed0ae2df9ef6be1d676d8105af3f54eed-1000x1500.jpg&w=3840&q=90)
Meet the Futures
We support the next generation of Creative Talent through our Futures program
Explore the Roster