Alison Carmichael


Alison is a London-based hand lettering artist, known for her hugely versatile range in lettering styles. Her unique approach puts craft and sentiment front and centre of every execution, using organic techniques and materials to arouse emotions and reveal unique stories.


Roxie Brand Mark

Zero fox given


Whole Earth Drizzler

Delicious peanut butter lettering!


Sloggi – Zero Feel

Hand lettering for Sloggi's campaign 'Zero Feel' with MullenLowe London


Age UK Christmas Campaign

Bringing the lives of the elderly to the surface through bespoke typography.

Boots ‘Beautiful You’

Alison Carmichael crafts a bespoke handwritten logo for Boots 'Beautiful You'.


Bloomingdales Holiday manifesto, 'Get Naughty, Give Nice'