Vans x Twitch

Run a mile in Dan Woodger’s shoes

Jelly’s Dan Woodger collaborated with Vans and Ogilvy to design a custom pair of shoes LIVE on Twitch.

Primarily a streaming platform for gamers, Twitch had its moment to shine during the pandemic with musicians, DJs, artists, brands and more taking to the site to stream their talents live from their bedrooms. For this stream on Vans Europe’s channel, viewers were able to input their ideas in real time to Dan via interactive polls to help him create a one-of-a-kind pair of classic slip-on Vans which are now available to purchase!

Dan was commissioned by Ogilvy Social Lab who helped run the live stream event. You can purchase the end product here.

“I loved the chaos and pressure of it so much. I want to do it all over again! For a shoe designed in two hours, I’m pretty damn happy with how these turned out.”

– Dan Woodger