Three Mobile: Campaign Icons

In collaboration with Wieden + Kennedy London, Jelly and animation studio/directors Mr Kaplin worked with mobile brand Three to create a set of 7 funny, spirited, and ever-so-slightly irreverent set of animated 3D icons to advertise their newest offerings.

Mr. Kaplin deployed their signature sense for humour and keen sense for character design in creating this delightful set of icons, which were used across a variety of below-the-line ad mediums across various press and customer channels including emails websites, social media etc.