Hello Yellow

Playful perspectives for the iconic tech brand

Alva brought their distinctive illustration style to the core character design for Apple's 'Hello Yellow' campaign.

A trailblazer of playful perspective, Alva's designs create bold and beautiful worlds that expand through scenes and compositions, and their joyful colour palettes lent themselves perfectly to the sunny campaign. Alva's character designs takes on a larger than life scale in the film, featuring surreal characters and objects blended with live action footage that showcase the new tech features of the phone model and bring them into Alva's colourful world.